A lead is a potential customer interested in the product or service.
For a contracting company, a lead is usually a request from a client or project owner asking contractors to send proposals or bids for a specific project. This is also called an invitation to bid. It usually includes the project details, what’s required, deadlines, and how proposals will be evaluated.
Because the market is competitive, managing leads well helps a company send strong proposals on time, which increases the chances of winning the project.
FirstBit Contracting ERP helps by allowing users to register and track leads and plan activities related to each lead, making the process more organized and efficient.
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